San Diego indie is a subgenre of alternative rock that emerged in the city of San Diego, California in the 1990s. It is characterized by its DIY ethos, with many artists self-releasing their music and booking their own shows. The sound is often characterized by jangly guitars, catchy melodies, and introspective lyrics, with a focus on authenticity and sincerity. San Diego indie has produced many influential bands, including Pinback, The Soft Pack, and Wavves.