Proto-hyperpop

This genre emerged in the early 2000s and is characterized by its catchy, upbeat melodies and heavy use of autotune. It combines elements of pop, electronic, and hip-hop music, with a focus on high-pitched vocals and bright, colorful aesthetics. Proto-hyperpop laid the groundwork for the hyperpop genre that would emerge later in the decade, and is often associated with artists like PC Music and SOPHIE.