This genre emerged in the aftermath of the teen pop boom of the late 1990s and early 2000s. It features catchy hooks, upbeat tempos, and glossy production values, but with a more mature and sophisticated edge. Post-teen pop often incorporates elements of electronic dance music and hip-hop, with a focus on empowering lyrics and positive messages. The music is designed to appeal to a broad audience, but with a more nuanced and thoughtful approach.