Belarusian pop is a genre of music that is characterized by its catchy melodies, upbeat rhythms, and polished production. It often incorporates elements of electronic dance music and hip-hop. The lyrics are generally light-hearted and deal with themes of love, relationships, and youth culture. Belarusian pop has been popularized in recent years by the success of artists such as Alyona Lanskaya and NAVIBAND.