Pinoy Hip Hop is a genre that has been growing in popularity in the Philippines since the 1990s. It is characterized by its use of spoken word poetry and rhythmic rhyming over a beat, often incorporating elements of funk, jazz, and soul. Pinoy Hip Hop is known for its socially conscious lyrics, often addressing issues such as poverty, inequality, and political corruption. It has become a powerful tool for expression and activism among young people in the Philippines.